The future is coming. A more sustainable life style has become the basic need of human development, which requires us to make a change on different level. We make choices of, from a small eco-furnishing decoration, a city, to its esources-consuming form. Actually, what kind of impact will these choices have on our world?

idea/content generators and design talents. Discussions will cover trending topics within the fields of design, culture, business, branding, new material, urban development. 3 days and 23 speeches􀊂 Welcome to the Idea Out Forum!

Click here to download the schedule of the forum
Tips: The latest information on the forum will be updated on our official website.

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Theme 1
Material & Life Form

As the development of technology, an increasing number of new material is booming. What kind of impact does the new material have on our society and life? Go and listen to find out the magic behind it.

How to Create a Motherly Space?
11:30 - 12:10

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Speaker

Lyla WU

China

Founder & CEO
of Neuni Group

Rong-From Tradition Craft to Future Design
12:25 - 13:05

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Speaker

Lei Zhang

China

Founder of PINWU Design Studio
Founder of Rong Design Library
Curator of Rong Design Exhibition and From Yuhang Project

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Theme 2
Product, Branding & Value

In the current commercial world, the value of branding and product management are the key weapons to fight against opponents of its and other kinds. Therefore, establishing a product management and a branding system is playing a more and more important part in the fight. But is it the solution to it? Try to find out the answer here.

Brand DNA in Production Out
 
13:15 - 13:55

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Speaker

Samuel Choi

China

Strategy Design
Manager of SZFDI

What is the Core of Branding Promotion ? Design, Could as the Power of Brand but the Killer o‘f Brand’
14:05 - 14:45

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Speaker

Frank Chou

China

The Founder and Creative Director of
Frank Chou Design Studio

Design Promotes Music Consumption and Brand Establishment
 
14:55 - 15:35

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Speaker

Camo Lin

Taiwan, China

Co-founder of HYM originals
Founder of Drii Design

Value of Brand: The Symbiosis Future of Italian Design and Chinese Manufacturing
15:45 - 16:25

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Speaker

George Dah Ren Chen

Hong Kong, China

CEO of Ecoinno (Hong Kong ) Limited
Brand Adviser of Shenzhen Furniture Association

The Art of Life - Italian Lifestyle
16:30 - 17:00

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Speaker

Gabriele Cappelletti

Italy

Architect
Chief Designer of
CAPPELLETTI Design Studio

Emersa - a New Approach to Create Value for Furniture Clusters by Tuscany Region
17:05 - 17:35

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Speaker

Gabriele Goretti

Italy

Architect
Designer of Emersa Collection

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Theme 3
A Glimpse into Opportunities between Culture and Commerce

For far too long, it’s been an argument that how to make use of commercial energy to fuel the life of culture, especially when there is a contradictory that valuable culture can’t not be dug out but there’s a great need of it. How to fix the contradictory? It’s a good question that deserves to ponder.

Art & Design
 
10:00 - 10:40
Art & Design
 
10:00 - 10:40

Speaker

Kinney Chan

Hong Kong, China

Kinney Chan & Associates Founder

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Speaker

Kinney Chan

Hong Kong, China

Kinney Chan & Associates Founder

From Intrusion to Co-existence: Finding a Sustainable Way for Rural Construction
10:55 - 11:35

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Speaker

Lei Jin

China

Co-founder of the brand 'Seclusion in the Village’
Designed several well-known country B&B
such as 'Hawthorn Courtyard' and 'Grandma's Home'

The Design of Chinese Local B&B: Passion or Business?
11:50 - 12:50

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Speaker

Kot

China

Founder and Art Director of LSDCASA & ZAIZAO
SZARD Rotating President
Director of SIID Shenzhen Institute of Interior Design

The Design of Chinese Local B&B: Passion or Business?
11:50 - 12:50

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Speaker

Kot

China

Founder and Art Director of LSDCASA & ZAIZAO
SZARD Rotating President
Director of SIID Shenzhen Institute of Interior Design

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Speaker

Fang Shin-Yuan

Taiwan, China

Designer

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Speaker

Layla Xu

China

Designer

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Speaker

Guan Tianqi

China

Founding Partner &
Design Director of
EVOLUTION DESIGN, LLC.

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Speaker

Pang Xi

China

Founder of XISHE
Brand Adviser of XIYAN Life
Design Director of Pangxi Design

The Sustainability of the New Craft Design
13:05 - 13:45

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Speaker

Mimi Yan

China

Curator
“Elevated Memories”
Creative Project Organizer

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Theme 4
Exploring the Boundary of the Cognition of Design

It’s been more and more popular that the cognition of a matter decides its development. So does the cognition of designing. Here, the cognition of designing will be discussing.

Human Self-Improvement in the Age of Artificial Intelligence
14:00 - 14:40

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Speaker

Hao Dong

China

Crossboundaries
Founding Partner / Creative Thinker

Design the Future Home and Office
14:55 - 15:35

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Speaker

Yang Fan

China

Founder & CEO of ELSEWHERE
a City Co-space Company

Jewelry.Art.Beauty
15:50 - 16:30

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Speaker

Vowsin Peng

Taiwan, China

Manager of OV-colletta Jewelry

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Theme 5
To Explore the Spirit of a City

The world was flat before the city. The emergence of a city alters the way lives live in the world. Lives rise from the ground. Also, it changes the way to think, from single angle to dimensional perspectives. Lives nourish in every brick of the city, Mind prospers amid bricks. As the city is done, Mind settles down. Just wait to exploit right around the corner.

创意力量,连接人与生活
10:00 - 10:30

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The Power of Creativity Connects Human and Life
10:00 - 10:30

Speaker

Bryan Edwards

America

The Vice Marketing President of A.R.T.

Talents in Shenzhen Workshop
10:30 - 11:10

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Speaker

Tommaso Masera

Italy

Founder of Masera Design
Industrial Designer
Graduated in Industrial Design at Milan Polytechnic

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Speaker

Tony Lee

China

Chinese Young Designer
Founder of JIHE S TUDIO

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Speaker

Tobia Repossi

Italy

Founder of TR & P artners Design Company
Formerly Lecturer at
Politecnico di Milano F aculty of Design and
IED (Eur opean Institute of Design)

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Speaker

Clara del Portillo & Alex Selma

Spain

Industrial Designer
Founder of Y onoh Creative Studio

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Speaker

Eduardo Alessi

Italy

Industrial Designer

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Speaker

Ettore Giordano

Italy

Industrial Designer

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Speaker

Isaac Piñeiro

Spain

Product Designer
Founder of Isaac Piñeir o Design S tudio
Co-founder of Nadador a Design S tudio

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Speaker

Innocenzo Rifino

Italy

Co-founder of HABITS studio in Milan
Graduated in Indus trial Design
in 2000 a t the P olytechnic of Milan
Completed a Ph.D. c ourse studying
the Physical Computing applied in
living spaces in 2012

Designscape: Urban Quality through Design Innovation
11:20 - 12:00

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Speaker

Riccardo Balbo

Italy

Architect
PhD in digital architectural design and
complex systems
Dean of IED Istituto Europeo di Design World Wide
Director of IED Turin, Italy

Specific Design Opportunities for Shenzhen
12:10 - 12:50

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Speaker

Ole Bouman

Netherlands

Design Society Director
The Former Director of the Netherlands Architecture Institute

Design Food - Editorial Edible Information
13:00 - 13:40

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Speaker

Shikai Tseng

Taiwan, China

Founder & Design Director of Studio Shikai

Cooperation between Finnish and Chinese - Challenge and Opportunity for the Designer
13:50 - 14:20

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Speaker

Tapio Anttila

Finland

Finnish Designer
Founder of Tapio Anttila Design Studio

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Speaker

Jonas Hakaniemi

Finland

Finnish Designer
Founder of Design Office Hakaniemi

<
The Only Building We Can Have is Our Life
14:30 - 14:45

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Speaker

Xiang Ying

China

The City Editor-in-Chief

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Theme 6
Design Proposal

Designers of young brands from Design Pati will share their perspectives towards design. You’ll see they way to look at design.

Design, the Tool to Make Craft Dialogue with the World
 
14:55 - 15:15

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Speaker

Ash Cheng

China

Founder of Craft+Design Project

Resilience of Home — Urban Housing Reform and Living Space Tension
15:15 - 16:35

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Speaker

Irina Wen

China

Co-founder of minimore

Design for Unexpected Pleasure
 
16:35-16:55

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Speaker

Jerry Huang

China

The Co-founder and the Design Director of EY-Products

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