Camino是西班牙文中“路”的意思。生于这个世代的我们,时常在城市与城市 间往返,国度与国度间奔波,在实践梦想的路上,时停时走。体验跨国度万种 风情的同时,难免会思乡念家,路途中仍渴望一丝归属。
camino comes from "path" in Spanish. As global citizens, we often travel between countries and cities; we settle around the world and keep pursuing our dreams. While we are amazed by the wonders of the world, yet we can’t help the longing for belonging.
Therefore, “camino" was born for you, a "urban traveller.” We hope you come upon peaceful moments, see yourself in camino, and be empowered to continue upon your journey.
Camino的设计概念是融合,这要从它的创办者与团队谈起,一群出生于不同国 度,成长经验又来自各地的组合。带着片刻的世界,注入camino的完整设计。 创办人Alex出生于台湾,从小在旧金山长大,品牌发想是起于在美洲西岸有一条 公路“El Camino Real”,从加州延伸到墨西哥的王者之路。他与朋友们曾经在 这条路上展开公路之旅,流连在几百年前所发生过的神秘冒险中。Alex希望把这 段旅程所留下的画面、风景与心情保存下来,而设计不就是个最好的呈现方式吗?
The core concept of camino is fusion, inspired by the different backgrounds of camino’s initiator and team. They each grew up in different countries and had diverse life experiences due to frequent shifting, and each brought along a piece of their world into the overall design of camino. Alex, camino’s initiator, was born in Taiwan but grew up in San Francisco. The inspiration of the brand originates from a highway along the US West Coast—El Camino Real, the King’s Highway that extends from California to Mexico. Alex and his friends once took a road trip along this road and traced the footsteps of explorers who partook of mysterious adventures centuries ago.He wished to preserve the images, scenery and emotions along with this journey, and design was the perfect expression.
每件设计作品里总藏着你我旅途上的一点回忆,更棒的是,设计可以传达给观赏 者同样的经历。于是他踏上了创立Camino之路,首发系列作品与丹麦的设计团 队Hans Thyge & Co合作,深深抓住了他脑海中的每一丝感受,用现代的北欧简 约风格及美国仿古设计,呈现跨时空、跨文化的完美融合。2018推出的新品则是与台湾新税设计师ViiCHEN合作,其系列作品得到世界各地的设计奖项肯 定,这次与camino会擦出什么样的火花,让我们拭目以待。
Each design contains clues of memories from our travels, and we hope to convey these very memories to viewers so they undergo the same amazing experience. For this reason, Alex embarked on the path to found camino. The first collection was created in collaboration with a Danish design team, Hans Thyge & Co, which profoundly captured every trace of feeling resonating in his mind. The Nordic style of modern simplicity and an American vintage flair create a perfect blend of eras and cultures.In the upcoming 2018 new collection, camino will collaborate with emerging Taiwanese designer, ViiCHEN, whose work has won multiple design awards across the globe. We highly anticipate the exhilarating works of creativity that will be forged together by ViiCHEN and camino.
Camino的设计呈现,推出的品项以“主要房间的次要产品”与“次要房间的主 要产品”为贯穿理念,不会把焦点放在大型家具。让旅居的路上也能有归属,却 不厚重束缚。让生活融入你,你也自在融入这片刻之中。
camino designs are connected by the central motif of providing "accessories for primary living spaces" and "centerpieces for secondary rooms;” less focus is placed on large furniture items. Lightweight and easy to carry, you can bring these items on your journeys, spontaneously fit them into your drifting lifestyle, and derive from them a sense of belonging.
Camino的设计也将融合的概念运用于材质中,同一款设计,却因不同材质呈现 截然不同的风景,你我都可以在camino找到一片自己。每一次停泊,都留下生 命轨迹。Camino正开始走在品牌的路上,透过旅途中不断交会而生的灵感,就 是我们会一直走向的王者之路。 请喜爱我们的你,一同走在这条回家的路上,留下心中的一隅camino。
As with camino’s design concept, the idea of fusion is also present in our material choices. The same design is expressed through different materials to represent unique perspectives and varying scenery. Each and every one of us is able to find our true self in camino. Each step you took composes your unique trace of life. Just as you continue forward, camino is now on the path to becoming an established brand. Drawing inspiration from every encounter, we continue on our journey to creating our own “King’s Highway”.As our best friend and travel companion, we’d like to share this road with you and, together, we hope camino plays an important role in your life. Product Series商品系列
We gave each collection its own spirit; just like the cities we have passed through, each collection is the interpretation of a unique philosophy.This is the Camino spirit we would like convey to you. camino | CLARA CLOCK SERIES
留得住片刻,就无须停下生命中的每分每秒,不会停留CLARA告诉你抓住时间的秘密学习感受生活,活在每个当下才能永不止息地前进Carpe diem, 做你时间的主人
Carpe diem, time is on your side.Time is now told with a style and five colors.Sophisticated as natural wood, enchanting as pastel colors, or charismatic as concrete, which CLARA characteristic fits your wall? CLARA can be hung on wall or stand magnificently on floor and on chest. CLARA captures the movement of every moment.
camino | DOLORES MIRRORED RACK SERIES
A few carefully selected classic items beat a forgettable pile of average.Designed sleek and slim for efficient use of space. Hang coats, purses, hats, bags without having to endure a chunky and heavy closet. With a glamorous full-length mirror attached by attractive leather straps, DOLORES is not only a clothing storage unit but a stylish mini dressing area. Pick an outfit for your day. Looking sharp and fresh is no longer a tough task.
camino | FERNANDO FLOOR LAMP SERIES瞬息万变,明灭之间我会一直往前,跟上这个世界每次启程前,回头看向B号6楼的窗边,那透着的一丝亮光是前进的信号亦是指引我归途的星星FERNANDO照亮你前进的路 温暖你回家的途Shine the road ahead, leave a light behind.As both a unique lighting device and a captivating sculpture, it will instantly become a conversational piece in your space. Additionally, with the soothing fading light, it creates an ambience that can warm you up and calm you down. Whether it’s family and friends time in living room or me-time in bedroom, FERNANDO will give you the most fun and relaxing time.
camino | CARMEL COFFEE TABLE SERIES
Taste a moment of bliss.Big or small, as a coffee table or as a side table, each CARMEL stands as a distinguished addition in your room. In living room, it circles a perfect spot for your guests to enjoy snacks and drinks. In bedroom, it creates a comforting and relaxing circle for your own.
camino | DIEGO ROUND STORAGE CANISTER SERIES
Conceal the precious mementos of your adventures here.Bold eye appeal accentuated by the contrasting mixed materials. The sculptural brass lid and richly grained oak wood make one surprising perfect pair. The creative use of natural material carries the adventurous vibe wherever it is placed. Comes in four different sizes with various materials and colors, DIEGO Container will conceal your precious items with glamor.
________________________________________________________________致城市旅居者: camino和你一样积极向外冒险,向内探索,将会持续和不同设计师合作、融合 多元风格的家居品牌。 让我们继续踏上旅程,一起尽情探险吧!camino把路上风景带给你。To the Urban Traveler:camino is as dedicated as you are to adventures both outward and within. As we continue to collaborate with different designersand incorporate everchanging trends into our lifestyle brand,let us continue with our journey and explore to our heart's content!camino - Bringing the world into your life.
整装困惑与思考 3. 整装为什么需要标准化？